Comic books are almost dead.

This is an astonishingly professional and well thought out presentation on the state of the comic book industry.

The comic book is the thing that the “nerdy kids” always loved. Seeing the latest comic book on the shelf. Picking it up. Feeling it in your hands. Opening it up. Reading each page slowly. Savoring each panel. Noticing the details of each panel. Flipping the pages. Getting the first glimpse of the next part of the story. You try not to look ahead at the following pages. The temptation is almost overwhelming. But you have self control. You know it will be better if you go slow.

You get closer and closer to the end of the comic book. The hero and the villain reveal their character. You pause to take in the moral lessons. You resume. You get to the end.

It is over, and just beginning. You have this comic book forever, you will read it over and over. You add it to your collection. You read it again and again. Each time you read it, you notice the way the story is told. You break down each sentence. You see how the the story unfolded. You think of how you would have told the story. You think of the moral lessons. You wonder how you would tweak the message.

And then you wait. You wait for the next issue to be released.

Published by Tom Blaney

I help people articulate what makes their service exciting, meaningful, and valuable to their stakeholders by identifying why they want to serve, what they are most proud of, what challenges they want to take on, and how they plan on showing results. I do that by researching issues, identifying clear positions, helping them align their positions with what their customers want, and managing work flow to deliver efficiently and effectively. In the future, I'd love to help companies improve on how they communicate with their customers.

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