GENRE is one of the most useless words in the English language.

Think back on the times that you heard the word genre. How many of those times was the word genre used in a conversation that was stimulating? Probably never. Right after the word is used, the person hearing it says, “why don’t we just say type of movie?” The the other person says, “well yeah, you can say that too.”


Published by Tom Blaney

I help people articulate what makes their service exciting, meaningful, and valuable to their stakeholders by identifying why they want to serve, what they are most proud of, what challenges they want to take on, and how they plan on showing results. I do that by researching issues, identifying clear positions, helping them align their positions with what their customers want, and managing work flow to deliver efficiently and effectively. In the future, I'd love to help companies improve on how they communicate with their customers.

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